When you’re operating in a highly competitive market, you need to know what sets your business apart from its competitors. Here are six ways to market your business in a competitive market.

Define your USP

Your unique selling proposition (USP) is the one thing that helps your business stand out. It’s a specific benefit your customers receive that they can’t get from any of your competitors. Your USP should play to your company’s strengths and speak to something your audience cares about.

For instance, Amazon’s USP is its mission to be “Earth’s most customer-centric company.” Customers can visit Amazon and find nearly anything they want to buy at an affordable price. This is what makes it stand out from other e-commerce sites.